Your Website Is Live. Now What? A 90-Day Post-Launch Plan

A surprising number of businesses treat launch day as the end of the website project rather than the start of actually using it. Here's a realistic first 90 days.

Days 1–7: verify everything actually works

• ■Test every form, every contact link, every button — on a real phone, not just in the office
• ■Confirm Google Analytics and Google Business Profile are properly connected and reporting
• ■Check the site across a few different browsers and devices, not just the one it was built on

Days 7–30: get it actually found

• ■Submit the site to Google Search Console and confirm it's being indexed
• ■Set up or update your Google Business Profile — see our full piece on why this free tool matters more than most SMEs realise
• ■Share the site through every existing channel you have — social bios, email signatures, WhatsApp Business profile

Days 30–60: start reading the data

By 30 days, there's usually enough traffic to start seeing real patterns — see our guide on the five analytics numbers worth checking monthly. This is when you start learning what's actually working, not guessing.

Days 60–90: make the first real adjustment

Armed with real data, this is the point to make an informed change — not a redesign, but a targeted fix: a headline that isn't landing, a page nobody's finding, a call to action that isn't converting. The first 90 days should end with at least one decision made from evidence, not instinct.

The businesses that get the most out of a new website aren't the ones with the best launch day — they're the ones that actually show up in the following weeks to look at what's happening and adjust.

What not to do in the first 90 days

Don't judge the site's performance off the first week's numbers — that's launch-day noise, not a real trend. And don't make major design changes before there's enough data to know what's actually underperforming versus what just needs time to be found.